Laura Downey image consultant and personal stylist for North York/ Malton

Welcome to my page! 

If you're here because you already know that you want to book an appointment, that's great! Simply contact me here and we can find a date.

For those who would like to find out more about me, where my studio is based and what my current services and prices are, please read on. Laura.


Often clients begin a consultation by telling me they feel lost in their identity, invisible, frustrated by their body shape, or simply overwhelmed by the volume of choice online. My aim is to help you feel empowered, stylish and authentic every time you get dressed - from lazy Sundays through to important job interviews, and even your wedding day!


After having my first baby, I felt completely lost in my wardrobe and trapped in a uniform of bland maternity clothing. Feeling desperate, I asked my husband for a Colour Analysis appointment as a Christmas present. Two weeks after discovering which colours made me glow, I returned for my Style Analysis, and began a positive journey that transformed my wardrobe (and my career path!)


I bring together my corporate background as a senior tax consultant (my other, less colourful job!), my understanding of what it's like to be a busy mum, and my gold-standard House of Colour training, to help you fall back in love with your wardrobe and feel great every time you get dressed. Whether it is finding the colours that suit your skin tone, decoding your body shape, or systematically working through your wardrobe to give it an overhaul, I'm here to help you dress and feel like the best version of you.


Face to face appointments take place at my studio in the beautiful village of Terrington and you can make a booking by contacting me, or by visiting the Classes page.  My diary is always changing, so if you cannot find an appointment that works for you, please contact me and I will do my best to accommodate. If you would like to book a group appointment for two people, please email me or give me a call to discuss. 


I currently offer the following services:


  • Colour Analysis. Group price: £165.  One to one price: £215. Using our detailed process in natural daylight, we discover which colours best suit your unique skin tone, giving you a healthy complexion, defined features and reduced shadows. Take home a wallet containing your seasonal colours and a personalised workbook to help you with future shopping trips. We also look at which makeup shades harmonise with your skin tone. Three hours 1:1, group timings dependent on numbers. 
  • Style Analysis.  Price for two people: £220pp.  One to one price: £310. During this transformational appointment, you will discover how both your body architecture and your personality inform the clothing styles and fits that look best on you. Looking at your individual body shape, personality, lifestyle and budget, we send you away understanding your best looks, fabrics and accessories, and equip you with the tools to start building your own capsule wardrobe. 5 hours (online appointments also available - split into two x 2.5 hour sessions). 
  • Wardrobe declutter. Minimum two hours. £65/hour, agreed in advance. Using my clear, step by step process, together we transform your wardrobe from a crowded storage cupboard into a fresh, orderly space that delights and inspires you. We declutter (in a way which feels productive and guilt free), organise and display your clothes so that you can SEE their potential. You will discover outfit and accessory combinations you didn’t know you had, reigniting that "new crush" feeling for your clothes. Finally, we identify the gaps in your wardrobe, creating a focused shopping list that maximises your outfit options. 

  • Body shape masterclass. £70. Learn how to choose clothing shapes, lengths and necklines that flatter and balance your unique body architecture. Available in person, or online (2 x 30 minute video calls – 1st to take guided measurements, 2nd to deliver analysis).  
  • Bridal shapes. £90. Wedding dress shopping can sometimes be overwhelming and confusing for many brides (it was for me 6 years ago!) My mission is to give brides the information they need to make confident, informed choices by explaining which necklines will beautifully complement their face shape, which dress silhouettes will flatter their unique body, and which details and accessories will authentically portray their personality. A typical appointment lasts 1.5 hours (in person, or online). 

  • Bridal Colour Analysis. £220. Using House of Colour’s robust and science-based process in natural daylight, we can determine which palette of colours give your skin, eyes and hair a radiant glow. Including all of the elements of a normal Colour Analysis, this bridal appointment will also focus on which shade of white, ivory or blush will enhance your features on your special day.

  • Confident Accessorising. £90. Together we undergo a thorough review of your accessories collection, including jewellery, belts, hats, scarves, shoes and bags. I help you to understand what works for you, what doesn't, and where your gaps are. The right accessories give an outfit that "put together" aesthetic, but they are also incredibly powerful for boosting our feelings of identity and self-esteem, so I often describe this session as the ultimate confidence booster. Works best after your Colour & Style Analysis, but just as fun without. 1.5 hours (online or in person).
  • Personal shopping. £65/hour. If shopping leaves you feeling frustrated or overwhelmed, or you would simply like to have an expert opinion to help you find some ideal pieces, this is for you. If in person, we will visit a selection of shops and boutiques in York together, selecting items for you to try on with my expert guidance for your body shape and style. If online, I will carefully research a list of items for you to view, making sure they are in your colours, style and size. You can then browse and purchase yourself. Send me your shopping brief and I will provide a fixed quote.


Do you offer Colour Analysis online?

Unfortunately, Colour Analysis cannot be done accurately online (we tested this thoroughly, and it simply isn't reliable). For full details regarding the measures we take to protect our clients during a face to face appointment, please see our latest Coronovirus policy here.

Do you sell gift vouchers?

Yes! To purchase a gift voucher for any of the above services (or for a specific monetary value), please email me - I can post a voucher for you to wrap or include in a birthday or Christmas card. Give a gift that will be remembered for years to come!

Do you offer weekend appointments?

As a mum of two small children, I prioritise spending my weekends with them and so I'm afraid I don't offer weekend appointments at the moment. All face to face appointments take place on Fridays, and weekday evening appointments are also available for the services I offer online.

For any other enquiries, please do not hesitate to contact me.


Warm wishes,



I thoroughly enjoyed our time together but more importantly, it delivered knowledge and tips that I can immediately incorporate into my browsing and shopping habits, and these will last for a really long time.

Virtual Wardrobe Edit client - Singapore

View more testimonials