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The Weekend Read✨London Fashion Week SS27: What Will We Be Wearing Next Year?

September 26, 2026

The Weekend Read✨London Fashion Week SS27: What Will We Be Wearing Next Year?

Jenny Goldsmith | Read in about 10 minutes

Hello!

We realise that we've just introduced the new Autumn/Winter 26/27 season to you, but fashion doesn't stand still. London Fashion Week for Spring/Summer 27 has just finished, so we thought we'd give you a sneak peek of what's to come next year.

These catwalks give us the first clues about the colours, shapes, fabrics, proportions and styling ideas that will gradually filter down into the shops, and eventually into our own wardrobes ready for when the weather warms back up in the spring.

We've trawled through the endless photos and videos of London Fashion Week and have noticed something particularly interesting. Amongst all the theatre and creativity you would expect, there was something rather refreshing happening: wearable clothes were having a moment.

Let's look at what we might actually wear, what we can adapt to suit ourselves and what can very happily remain on the catwalk.

Fashion is Becoming Wearable Again

One of the biggest messages coming out of London Fashion Week wasn't actually a particular colour or trouser shape, it was the wearability. There was still plenty of the eccentricity and creativity that London Fashion Week is famous for, but we've noticed a more commercial mood emerging. On show was tailoring, dresses, knitwear, separates and beautiful fabrics. Clothes that — whisper it — actually looked like clothes!

For many seasons over the past few years, fashion has been dominated by extremes: enormous trousers, extreme shoulders, tiny tops, micro skirts and cut-outs in places most of us would rather remain resolutely un-cut-out. This time there seemed to be a recognition in London that women ultimately need clothes that work in real life. And perhaps that is the first trend worth taking away from London Fashion Week: You don't have to look outrageous to look current.

The Weekend Read✨London Fashion Week SS27: What Will We Be Wearing Next Year?

Heritage Will Be Back in 2027

Last week in The Weekend Read we talked about Country Chic, including checks, tweed, heritage fabrics, quilted jackets and riding boots. All beautiful British-country influences. We're rather pleased we did, as the fashion houses clearly haven't finished with them either.

Burberry closed London Fashion Week celebrating its British heritage, with its famous checks appearing alongside prints created with legendary British textile designer Celia Birtwell. Meanwhile Christopher Kane's much-talked-about debut collection for Mulberry played with leather and plaid and that wonderful crossover between town, city and country.

So if you've recently invested in a tweed jacket, checked trousers, trench or plaid shirt, you can breathe a sigh of relief. They're not going anywhere.

Remember though, we're not dressing up as though we're spending the weekend at Balmoral. The modern way to wear heritage pieces is to mix them with something unexpected:

A checked blazer with jeans and trainers.
A plaid shirt with smarter trousers.
A beautiful heritage bag with a relaxed knit.
A traditional trench with something colourful underneath.

Which brings us to one of our favourite styling principles: When something feels too themed, break that theme. That's often the difference between looking stylish and looking as though you're wearing a costume.

Colour Won't Be Going Anywhere

Thank goodness! Amongst the neutrals there were some wonderful flashes of colour around. Purple appeared again in knits, bags and leather, whilst red was still making its presence felt. There were unexpected colour combinations and blocks of colour against otherwise simple outfits.

And this is where you need to be slightly careful, because every season the fashion media announces what the 'It' colour of the season will be, you just need to work out which version of it is yours.

There is almost always a version of a fashionable colour that will work beautifully within your own palette. Take this season's favourite purple, for example:

Winters will want to embrace their strong, jewel-like royal purple and bright lobelia.
Summers should choose something soft and cool like their smoked grape, plum and amethyst. There are also the lighter versions of the shade in hyacinth, lavender and lilac.
Autumns will also be wearing the vibrant royal purple, plus the softer heliotrope.
Springs will pick from the clearer, brighter version in violet, and hyacinth.

You probably wouldn't think there were 10 different shades of purple on the House of Colour colour wheel. Just imagine how many more shades there are out there! Always follow the colour direction within your seasonal palette, not the trend shade itself.

Romance Is Having A Moment Too

There was also plenty for those of us who like our clothes with a little personality. At Simone Rocha there were florals, silk roses and tulle. Erdem mixed glamour, tailoring, embellishment and beautiful detailing. Elsewhere, there were lingerie influences, softer fabrics and feminine touches sitting alongside much stronger tailoring.

This shows another interesting shift in the ever-evolving world of fashion. We've spent several years surrounded by very minimalist dressing looks, like the beige trousers, cream shirt, camel coat and white trainers combo. Which is lovely for some of us, but not everybody wants to dress like this. There seems to be permission creeping back into fashion to enjoy decoration again. Brooches, interesting jewellery, flowers, embellishment, texture and beautiful bags. It's all back in the detail.

As stylists, we love this because accessories are one of the easiest ways to make fashion work for you. You don't need an entirely new wardrobe, sometimes you just need a fabulous brooch.

Forget The Catwalk, What Were People Actually Wearing?

Now this is the bit we always find fascinating. Whilst designers show us where fashion will be heading next year, the people attending Fashion Week show us how fashion is actually being worn right now. And the London streets were full of ideas we can steal. We saw v-neck knits, quarter-zip jumpers, plaid shirts, trench coats, blazers, loafers, ballet flats, jeans and interesting bags. There was lots of layering and colourful leather. Barrel-leg trousers were around, but slimmer jeans were also appearing. Here's proof, once again, that no single trouser shape ever completely replaces another. There was even plenty of zebra print challenging leopard for the animal-print crown.

What we particularly noticed was that many of the best outfits weren't complicated, they were often created using good basics styled really well. And there's a lesson in that. Before buying something new, always look at what you've already got. Could you put your shirt over your knit instead of under it?

Could you add a belt, change your shoes or introduce a colourful bag? How about turning up your jeans or adding an unexpected necklace? Sometimes the difference between having nothing to wear and loving your outfit is simply in the styling.

M&S Gatecrashed The Party

Possibly our favourite story from London Fashion Week wasn't Burberry, Mulberry or McQueen. It was Marks & Spencer. Yes, M&S made its official London Fashion Week catwalk debut! The show celebrated 100 years of M&S fashion and featured 59 looks which customers could buy immediately, with half of the collection priced below £50. Fashion Week isn't only about clothes that most women can admire but could never justify buying. Here were clothes designed for actual customers. There was tailoring, denim, knitwear, leather, satin, eveningwear and archive-inspired pieces. There were neutrals but also splashes of colour. And rather wonderfully, the message wasn't about M&S

pretending to be a designer label. It was that fashion can be wearable and accessible too. For us, this sums up the mood from this London Fashion Week more than anything else.

How Should You Wear The Catwalk?

If we were standing in your wardrobe with you this morning, here's how we'd interpret London Fashion Week:

Wear It

The best takeaways were the beautiful tailoring, interesting colour, checks and heritage fabrics, good knitwear, trench coats, fabulous bags, brooches and jewellery, loafers, flats and wearable shoes and great jeans. These aren't five-minute trends, they're pieces you can make your own.

Adapt It

Some of the looks that need a tweak were the oversized proportions, extreme trouser shapes, sheer fabrics, lingerie dressing, huge florals and statement embellishment. Take the idea, rather than necessarily copying the entire look.

If you loved the enormous flower on the shoulder of a catwalk dress, then perhaps yours becomes a beautiful floral brooch.
If you loved the oversized jacket, try going slightly longer or more relaxed rather than disappearing underneath it.
If you loved the sheer trend, try a sheer sleeve rather than a completely transparent dress.

This is what personal style is about.

Leave It On The Catwalk

We see eccentric and outrageous fashion every season on the catwalks, which can have no connection to everyday life. The ones to avoid are:

Anything you can't walk in.
Anything you can't sit down in.
Anything requiring specialist underwear, industrial-strength tape and an assistant to get you into it.
And our personal favourite is anything that makes you think you would need to be thinner, younger, taller etc.

Clothes work for you, you don't work for the clothes.

Final Thoughts: London Fashion Week Top Tips

If London Fashion Week has taught us anything this year, it's this: Fashion Week shouldn't tell you what to wear, it should give you ideas. Fashion is becoming far less about one prescribed look, so take the ideas you like and ignore the rest.

As we've said before in many of our blogs, always shop your wardrobe first, you never know what's lurking in the back from previous years that can be adapted to look current. Look at combining colours you may not have considered before to feel fresh again.

And always remember that fashion and getting dressed everyday should be a fun experience. Fashion week is about theatre and is meant to exaggerate. It's meant to challenge us so we can find our own interpretations. Personal style is knowing which little bit of all that noise belongs to each of us. And frankly, we think that's far more stylish than blindly following any trend.

So until next weekend...have a wonderful week.

Best wishes,

Jenny & Judi xx

Next week in The Weekend Read, we'll be talking you through how to wear the two most popular colours in the shops right now; Burgundy vs Brown.

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