How to Wear Spring’s Comfiest Trend: Pyjama Dressing

Is there anything more comfortable than getting home and putting on your favourite pyjamas? What if we told you that, this season, you can leave the house and enjoy that elasticated-waistband-comfort ALL day? Enter one of 2025’s biggest trends: day pyjamas, or day-jamas for short. Trend forecasters at WGSN first noted an increase in pyjama dressing back in 2017 and have watched the trend continue to grow year on year, with more people than ever choosing to wear pyjamas as a going-out look, especially on holiday. 

Pyjama dressing has a big appeal; not only do you not have to compromise on comfort, but you can also mix and match your pyjama sets with other pieces for stylish results. Think, an oversized silk pyjama shirt worn loosely tucked into a pair of wide-leg tailored trousers, pointed kitten heels peeping from the bottom. Chic. And that’s the thing about this trend: It should feel polished and elevated, not like you’ve just rolled out of bed in a panic!

Day-jamas can be especially hard working on a holiday or city break, where a breezy coordinated set in a vibrant shade or an eye-catching print can take you from beach to dinner to bar. Packing with luggage restrictions? Day pyjamas are your versatile best friend and act as three outfits in one. Roll them up and squeeze them into even the smallest underseat bag. You: 1, Budget airline: 0. 

Sleepwear On The Runway

Designers were also feeling snoozy during the SS25 shows, with sleepwear themes drifting into the collections. Moschino, for example, took inspiration from a simple bed sheet with a show titled ‘Piece of Sheet’, where models wore looks inspired by the white sheet as a blank canvas. Fendi and Fiorucci wrapped models in cosy dressing gowns and duvets, while Vivetta took a more literal approach, fashioning flirty playsuits from frilly pillows.

Pyjama Dressing Inspo

• If you need more convincing, here’s how celebs and influencers are making day-jamas work in the wild:
• Pamela Anderson wore this silky black set with pointed court shoes, proving how chic and effortless this trend can be. 
• Margot Robbie chose this fun, feathered look by Sleeper for a screening of the Barbie movie. 
• Influencer Lucy Williams showed us that loose cotton PJ trousers with a linen or crochet top are a holiday dressing no-brainer.  
• Adding a long-sleeve and trainers makes pyjamas wearable in the city; just take inspiration from Elizabeth Olsen’s dressed-down ensemble.

Make Pyjama Dressing Work For You

Don’t know where to start? Here are our tips for styling your pyjamas out and about: 

• If you‘re wearing pyjama pieces as separates, style them as you would a silk shirt or skirt. For example, a button-down top or lace camisole worn with denim or leather trousers works great. Or try loose, satin trousers worn with a structured blazer. 
• Add heels for evening wear. This look works best dressed up; a pointy court shoe or open-toe sandal will elevate the look and make it intentional. 
• Dress down a silk slip dress by layering it with a t-shirt underneath or a knit thrown on top. 
• Silky fabrics look better than cotton for evening wear, however, a cotton cami or shorts are a great casual option on holiday. 
• This trend is best worn with a sense of humour – add a fun clutch bag or statement sunnies to complete your playful look.
• Some of our favourite pyjama brands that are cool enough to wear out and about include Olivia Von Halle, Damson Madder, Asceno, Lone Star Daughters and Sleeper. 

Need some help braving day-jamas? Book a personalised style analysis with one of our expert stylists today to revamp your wardrobe and make it work for you!