Ali Westmoreland image consultant and personal stylist for Crystal Palace/Croydon/Tooting

Hi, I’m Ali, and I’m a Colour Analyst, Image Consultant and Personal Stylist for House of Colour, based in Crystal Palace in South East London, covering Croydon, Tooting, Streatham, Sydenham, Anerley, South Norwood and Penge.

My story

I was first introduced to House of Colour when I was given a colour analysis class as a present over ten years ago. At the time, I had no idea what a huge impact colour has on the way we look and feel. Like a lot of people, I mainly wore black and didn’t have the confidence to experiment with colour. I now know I was wearing colours that make me look unfriendly and insignificant - not exactly the impression I wanted to create!

My colour, style and make up classes had a huge impact on me - on my wardrobe, my appearance, and my self-belief - giving me the confidence to leave a successful 10 year career in government and run my own business as a House of Colour consultant. It's also given me the confidence to build my business over the past seven years to become one of the companies' top consultants, awarded Double Star Consultant for the past two years.    

Now that I understand the difference it makes when we wear the right colours and styles, I’m passionate about helping as many people as possible to build their confidence and unlock their potential. Everyone deserves to look and feel good about themselves every single day - it has a huge impact on every area of our lives. I put 100% into making sure my clients have a fantastic experience, feel supported and inspired, and gain the knowledge and tools they need to understand exactly what suits them and why.

During these strange times we're experiencing, I feel very grateful that I know how to use colour and style to keep myself feeling positive and motivated, and that I can help and support others to do the same. The feedback I've been getting from my clients about how wearing their colours and styles has been helping them get through some difficult situations has been incredible to hear.

How I can support you

If you’re ready to make a change and discover the best you, I can support you to:

  • Understand the right colours and styles for you, and why they suit you, so you have certainty you're wearing something that makes you look your best.
  • Build your confidence and feel empowered about your style choices.
  • Achieve the impression you want both professionally and personally.
  • Create a capsule wardrobe, making it simple to put outfits together for any occasion.
  • Have visibility and impact at work, enhancing your career opportunities. 
  • Discover the secrets to successful shopping, achieving a wardrobe full of things you love, while spending less time, energy and money shopping.
  • Feel comfortable, confident and like yourself in any situation.
  • Understand how to use colour and style to feel positive and uplifted.

You can read about the positive difference I've made for my clients in their words at the bottom of this page.

The services I offer

At House of Colour we're following the Government's guidelines relating to COVID-19. I am now able to resume 1-1 colour consultations face-to-face in my studio in Crystal Palace, South East London (or for two people from the same household or support bubble). Group colour classes for people from different households remain postponed until safe to do so.

These are the colour services I can offer face-to-face:

  • Colour Analysis Consultation
  • Advanced Colour
  • Colour Re-rate 
  • Business Colour
  • Kids Colour Analysis

I have put extensive safety measures in place for you to come to my studio, please let me know if you would like a copy of my COVID-19 policy to see the measures I've put in place. I am always happy to discuss any concerns you may have, please get in touch if you would like to discuss.

During lockdown, we've discovered that many of our consultations also work brilliantly online. I'm offering the following services via video call, and my schedule is flexible to fit around your current circumstances:

  • Style Consultation
  • Wardrobe Decluttering Service
  • Online Shopping Research
  • Make-Up Consultation
  • Scarf Styling Workshop
  • Confident Accessorising Workshop
  • Style Edit Consultation
  • Virtual Fashion Update Workshop

Gift vouchers are still available for any of the above consultations for anyone who would like something positive to look forward to, and are valid for two years.

If you're looking for something that's not listed here, please contact me to discuss your needs, I'm always happy to design a bespoke package tailored to you if I can. 

If you have any questions about any of these services, please feel free to contact me on 07813 666007,, or by booking a free 30 minute Zoom call here: 

I look forward to meeting you (virtually or in person!), and helping you to discover the colours and styles that make you look and feel amazing. It’s the best investment you can make in yourself and will last a lifetime. 


Ali Westmoreland, Personal Stylist and Image Consultant, experienced in Colour Analysis, Personal Styling, Skincare and Make-up, covering the following areas of South East London and Surrey - Crystal Palace, Streatham, Tooting, Gipsy Hill, Sydenham, Penge, Anerley, South Norwood, Thornton Heath and Croydon. House of Colour Star Consultant 2017, and Double Star Consultant 2018 & 2019.

I attended the colour class as I thought it would be a bit of fun but it really helped me feel confident about what I wear and buying the right thing. The class itself was really great and I left on a massive high! I loved it so much that I followed it up with a style class which had another huge impact on how I felt about myself, I now feel completely confident when I go shopping that I know exactly what I am looking for and what I will love wearing, it has made me far more confident in my appearance too. I now recommend the classes to pretty much everyone I meet!!


My House of Colour experiences have been brilliant (colour/style/make up) - without exception. I loved the chance to learn about what really suited me and why. Knowing that personality and body shape influence our styles meant that I walked away feeling unique rather than comparing myself to others and not feeling good enough. It's a massive confidence boost and something that leaves a lasting impression. In large part this is down to my consultant, Ali. I was beyond impressed at her knowledge, professionalism and instinctive expertise in guiding me and encouraging me to discover my unique style. Each class was the perfect mix of learning and fun and I am always looking for excuses to do more! I have recommended Ali to family and friends, bought vouchers for others and invited her to do a presentation at work. I want as many people as possible to benefit from what she offers. She is brilliant! An inspiration to all!


Ali made my House of Colour class a very enlightening and enjoyable session. Wish I had done it years ago. She has a natural warmth and gentle way and appears to be truly absorbed in getting it right for her client. Highly recommended!!



I went to see Ali with Mum as a part of my birthday celebrations and it was one the best presents ever! I loved every moment of it - one of the best experiences of my life to be honest. I loved the detail and understanding how this now sets me up for life really - knowing my colours. In return it makes shopping a lot easier for me now and not such a "chore". Ali is an excellent colour consultant and delivers her presentation and knowledge with such ease. I recommend Ali highly!!! It’s a great investment for everyone, a good experience for all to have!!



I visited Ali for a Colour Analysis Class and subsequently a Make Up Class. Ali is such a friendly, fun, professional and knowledgeable person, I felt relaxed immediately and thoroughly enjoyed both experiences. Nothing is an inconvenience and when I contacted Ali with a query she ensured I was happy with the outcome and insisted to call whenever required. Ali is a credit to the House of Colour name.



Having my colour analysis done was the best gift I ever received from my daughter. Following my personal session, I am now aware of the colours that best suit me. I have since stuck to my colour chart whilst shopping for clothes. I know it is working as I have received a lot of compliments from friends and family. Thank you Ali for bringing the right colours into my life!



I have really enjoyed my classes with Ali. She is excellent at what she does and is very professional. I came away feeling more confident about what colours and styles suit me. I would highly recommend visiting Ali and the House of Colour experience.



I had my colour class about 2 years ago and my style class about a year ago and I haven't looked back! They have made me more confident in my fashion choices and my own looks. I haven't worn fake tan since my colour class as Ali taught me that my pale skin looks great with the right colours and I only look washed out in the wrong colours. The colour class also taught me that I can wear bold lipsticks, which I now wear every day! The style class also taught me so many things, such as why certain necklaces don't suit me. Finding out that my style personality is quite formal has been an enormous relief, as I could never work out before why casual styles that suited my friends didn't suit me. Ali's bubbly personality and enthusiasm made each class really fun! I would thoroughly recommend taking a colour and style class with Ali.


My colour analysis and make up class were very enjoyable and informative. Ali has a wonderful way about her to make you feel comfortable in your own skin. I would recommend both these packages to anyone.



After having had a colour analysis class and a personal style session, I feel much more confident about what I should be wearing now and it has definitely made shopping a more enjoyable (and easier!) experience.



Ali is a warm and friendly consultant who put 100% into her session with the group of three I was in. I would happily recommend her!



We had such a good time!! I don’t go shopping without my colour wallet anymore now!!



Thanks for today. I had a great time and enjoyed it much more than I expected to. You are wonderfully non-judgemental in your approach which I found really encouraging. I love the idea of being able to make gradual improvements to my wardrobe rather than having to start from scratch which was my worry.


I wanted to send a note to say a big thank you for our make up class on Wednesday, it was just what the Dr ordered... Thank you so much, it was very informative and I have already had comments on my eyes!!


I had a colour consultation with Ali recently and was amazed at how much colour can affect my appearance. Ali tried some really bright lipsticks on me and the difference was astounding. I bought 2 lipsticks and have been wearing them everyday since and the number of compliments I have had as a result has been very flattering. I really didn't think that colour would make such a difference, I really just went along with a friend for a laugh, but I would definitely recommend that everyone should get a colour consultation and learn how small things can make them appear and feel so much more attractive, vibrant and in control. I'm even getting my mum a consultation for her birthday!


I have started working on my colours and I would never have thought to buy something in yellow or turquoise, but I feel great, and of course look awesome! Navy mascara and coloured lipsticks are appearing on a regular basis also! I am simply loving it. Thank you for such a great experience with giggles included!


I really enjoyed my time with Ali and have found buying clothes etc in my colours really helpful. At last I can put outfits together and everything from my clothes, jewellery and shoes all go together.



My colour class with Ali provided a huge, much needed confidence boost after having my second baby and feeling constantly rushed and frumpy. I can't thank her enough for the fantastic 90 second make-up tips, and her advice on the colours that make me look most energised (even when I'm exhausted!). A day with Ali should be available on prescription for all new mums! Well worth the investment. My shopping trips are now much more focussed (and therefore much quicker), and I'm not wasting a ton of money on clothes that don't actually suit me that well - and all for the price of a pair of jeans! Thanks, Ali!


Ali's class was just the start of an exciting journey into becoming the confidently well dressed person I longed to be. I took some time to absorb all that she had advised, changed my hair colour and re-thought my make up. I used to buy any old thing that was on sale, but now I take the time to really think and plan every fashion purchase I make. Thank you Ali, you're wonderful!


My wardrobe review with Ali - Wow, this was 2 hours so well spent, my wardrobe is now decluttered, with a capsule wardrobe of clothes that are the right colours and style for me which means it is so easy to find things to wear in the morning. Ali’s approach is very supportive; she doesn’t expect you to throw away everything from your wardrobe but advises you on how to make best use of what you do have, what would be the next best thing to buy to update your wardrobe and how to ensure going forward any new buys always enhance what you have.

A shopping trip followed. This is taking personal shopping to a new level. With Ali this is an afternoon spent with someone who is fun, professional and knows which shops to head to just for you, your colouring and your style. Who doesn’t want to spend quality time shopping with someone who is using their expert eye to find the right clothes for you for the occasions you have in mind and knows what is going to look good on you? What are you waiting for?


My business partner and I went along for a joint session with Ali and Sheela from Sheela Udvarlaky Photography, neither of us knowing what to expect but feeling excited all the same. We were certainly not disappointed, both Ali and Sheela made us look and feel amazing. The photos will be going up on our company website and the knowledge we got from the colour session has already an impact on what I choose to wear and the confidence I feel wearing it!


It's difficult to keep quiet about this lady! Ali is my recommended lovely colour and style consultant, who I spent a most useful and productive day with in my summer break. She is highly skilled, with a charming gentle manner and most professional. I warmly recommend are in for a treat if you decide to make use of her.


Fabulous session with Ali. She is very knowledgeable about her business and super enthusiastic. Her bubbly personality and friendly demeanour puts you at ease immediately. I would highly recommend her and have brought my teenage daughter to her also. Wish I had done this years ago! Well worth it and a great day for a bit of me time.




The colour workshop has transformed my life. For the first time ever I feel confident, and have had more compliments than when I was at my slimmest point in my life ever. I can now look at photos of myself in the correct colours and don't find many faults. After having my first child it gave me the boost I needed. Ali, is fantastic, patient and a realistic person. The support offered after the class is amazing. She helps you to change your wardrobe gradually but successfully, which is crucial for not feeling like you are spending a million pounds on new clothes. Since the class I now enjoy shopping, and every single item of clothing I own since the class is perfect and has been worn lots. No more 'bargain sale item's sitting in the back of the wardrobe. The best thing I've ever done in my life for my confidence. I would recommend to everyone.