It's the time of year where you can't open a fashion magazine without seeing a big feature on the new season trends But the features are often confusing, each magazine has a different viewpoint, some trends seem distinctly unwearable for real life and it feels far too consumerist for post lockdown where most of us want to move away from fast fashion. It's so confusing!
Should I be wearing flounce or am I better in tassels? Do I need a maximalist style or a fitted dainty dress? Cord or satin, or even both? It's enough to make your head spin.....
Integrating the trends that work for us keeps our wardrobe fresh and interesting and stops us from looking, and feeling, dated. It's not about slavishly following fashion, especially now when we are becoming more aware of sustainability issues and the provenance of our clothes.
Is it even possible to be a slow fashion advocate and build a sustainable wardrobe, yet still look relevant and contemporary? The good news is yes! By knowing what styles, shapes and scale of clothing suit you it becomes much easier to wade through the trends and pinpoint the ones for you. Of course, if you need help, we have that covered for you too.
Our fashion update gives you a detailed guide to the five main trends, then your stylist can distil down to those which work for you and how you can interpret them.
This season we have:
Femme Dress Code
It's clear that lockdown has had an effect on the way we view the clothes we wear, we are seeing elegant workwear blending with comfy home wear using cosy tactile materials, think chenille and brushed yarns.
There's a retro feel running through a lot of the trends ranging from references to Victorian and Edwardian styles right up to 70s & 80s vibes. Unsurprisingly there is a big sustainability theme, with lots of recycled fabrics, natural yarns and a move away from print, although animal print is still hanging on in there and we are seeing textured prints with a natural edge emerging. Think grown up cameo.
Femininity is also being celebrating with nipped in silhouettes, flouncy sleeves and gorgeous fabrics such as satin and taffeta in a distinctly 80s way.
We are still seeing some voluminous silhouettes but slinky column dresses are appearing as an alternative look. Hi-lo dressing remains a trans seasonal favourite, grab a belt, boots and jumper to get extra wear from your summer prairie look.
A vintage feel to some of the trends means preloved clothing is becoming even more relevant, you probably even have some of the key items in your wardrobe so get shopping in there first.
There really is something for everyone and there's a great chance to use accessories to update your look so you can stay looking contemporary without blowing your budget.
Style is timeless but it's good to understand the trends and how they work (or don't) for you. Let us help you build a wardrobe that is interesting, long lasting and gives you pleasure.
Blog written by Jane Brook, Worcester
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