“Consistency is the true foundation of trust.”
When brands change their packaging, their name or their logo, they have to work very hard to re-build trust with their customers. They will embark on a brand rebuild programme, spending lots of money communicating the changes to their customers, to re-establish loyalty.
How does that work with your image?
On an individual level we know what you wear is a means of self-expression. You make your style choices based on what you value – comfort, function – and how you want to show up in the world – aesthetic, style. When you’re consistent with how you show up and that expresses you authentically, your image will remain constant every day and on every channel. That offers a unified look and a reliable message or set of values. It also influences your audience on what they can expect from you and your behaviour.
Your image will be consistent when you discover your Signature Style. That will allow you to:
- Feel comfortable in your own skin
- Use your style guidelines to determine which clothes to buy and which to avoid
- Honour your personality
- Dress to express who you are
How can you achieve a signature style?
Find four adjectives that essentially describe the essence of you. To help you choose, think about how you want to be perceived or described when you’re not in the room. What do others say about you? What do you want them to say about you?
My four words are neat, structured, fun, quality. They describe who I am and they describe how I behave. They don’t exclude other behaviours, but these are my four key adjectives, which are consistent with how I feel at my core. I like to have a neat, structured existence. I’m not good without a plan. I prefer a tidy space. And I like to have fun. These words are also the essence of my signature style. I mirror that behaviour by wearing clothes that are neat, structured, of high quality and have an element of fun.
What you wear can influence how others see you. When you have a holistic style consultation, there is a focus on digging deep to understand who you are, what makes you tick at your core. and you’ll leave with a style blueprint, your signature style to help you reflect that every day. You’ll be able to hone in on the clothes that enhance who you are and you’ll avoid the clothes that sabotage you. You’ll know how to build a cohesive, valuable wardrobe.
And, you’ll be consistent, regardless of the environment. When you have that, you’ll build trust at speed.