Client: Major company providing Residential Care facilities
Task:: Personal Presentation Training
Background
When a successful national company added a large number of new care homes to their portfolio, they were keen to examine the best market placement for their properties.
A programme of refurbishment and re-modelling of the newly acquired homes made them more appealing to clients in the private care market. The management realised excellent personal presentation of each care home manager was a key factor in the success of this project.
Many were from a nursing background with little experience of portraying themselves as business professionals. The company considered a significant number had presentation issues which needed to be addressed if the overall business strategy was to succeed.
Solution
Initially, Public i proposed a series of ‘personal presentation training’ workshops for managers whose homes were being refurbished, subsequently ‘rolling out’ to the whole company.
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Training objectives were:
To ensure excellent presentation of managers.
To give confidence handling clients in the private market.
To ensure excellent presentation of the home and its environment.
In each workshop of 9 delegates, male and female staff were given personal colour and style advice, with make-up guidance as appropriate. Training also covered making a good first impression and dressing professionally.
Result
Delegates loved the training, giving excellent feedback. They were able to demonstrate new skills immediately with their own wardrobe and personal impact. The development of a checklist for the homes themselves, has added to the confidence of managers and provided a good ‘snagging tool’. Regional Managers reported great improvements in the appearance of some managers, which resulted in training sessions for Regional Managers too!
Some managers said that they had been apprehensive about training and felt they couldn’t spare the time from their busy lives. These are some of the comments received after the training.
“I really felt it was the last thing I needed but I’ve had a fantastic day and feel much more confident!”
“The best day’s training I’ve ever had”.
“I thought I was going to get criticised about my appearance but it’s nothing like that, I felt completely supported”.
“Can’t wait to start on my new image”.
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